The 4-Hour Problem.
The average consumer only has about 4 hours a day for entertainment, with their attention fragmented between endless options. Magnus Rex works to earn that precious engagement time in audiences' busy lives.
We build entertainment franchises that capture their attention and then expand that relationship by serving their needs in meaningful ways across active and passive mediums.
Fandom-Driven Strategy
We are fans first, channeling our passion for fandom into our business strategy. Our team is deeply connected with the audience's mindset—from the thrill of discovering a new IP to the excitement of following its expansion across each new release and into different mediums.
By combining audience insights with concrete data, we craft stories filled with rewards and surprises that captivate audiences, fostering long-term brand loyalty.
This approach builds genuine audience affinity with an IP, which in turn drives all other metrics, as audiences naturally seek out and consume more of what they truly love.
Audience Journey
What if your IP was a person?
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Would they be a wise mentor sharing life-changing insights? A companion for thrilling adventures? Or perhaps a mysterious figure with forbidden knowledge? Would your IP be someone audiences want to build a relationship with?
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We view the Audience Journey through a franchise as the process of creating a deep emotional connection between fans and a beloved figure in their lives. This journey starts by crafting accessible entry points that spark curiosity. From there, we deepen the IP by engaging audiences emotionally across various media in unique and compelling ways.
Our team meticulously maps and monitors the Audience Journey, ensuring each release complements and cross-promotes others. This approach builds lasting brand loyalty with a diverse, multi-screen, and mobile-first audience.
10 Keys to Creating
Great Entertainment IPs
IP is the seed that influences everything.
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It can inspire 10,000 hours of thrilling gameplay, spark immersive narratives in Film and TV, and play a crucial role in determining the effectiveness of marketing strategies.
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By applying the 10 keys outlined in this article, we confidently guide the development of IPs with captivating hooks and layers, capturing attention and cultivating lasting engagement.
Meaningful Brand Expansions
Each brand expansion must reveal a new aspect of the IP to earn additional audience engagement time. Take Riot's Collectible Card Game, Legends of Runeterra, as an example.
The Dunekeeper appears stoic and stalwart in his card art, but when translated into animation, he reveals a fun, devil-may-care attitude.
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This added dimension of the character, unexplored in the original trading card format, deepens affinity and captures more engagement time with fans.
