We build & grow IP.
Magnus Rex develops blockbuster multi-platform franchises across Games, Animation, Film and TV, Comics, and other mediums.
We partner with global entertainment brands to craft engaging stories, and then expand them into franchises across various mediums to drive growth.
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Every project is unique and requires flexibility. Our multi-disciplinary team is adaptable and operates in a variety of roles, working with partners to tailor a path to success.
Services
Strategy
We develop franchise strategy to build and grow your IP.
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Setting Objectives & Goals
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KPI Identification
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Content Strategy
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IP Management
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Franchise Planning
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Audience Journey
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Go-To-Market Plans
Creative
We develop IPs that capture attention and drive engagement.
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Developing & Rebooting IP
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Brand Narrative
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Story & Lore Development
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Showrunner & Writer’s Room
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Script Writing
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Director
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Executive Producer
Production
We ensure the implentation of Strategy and Creative.
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Production Management
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Workforce Planning
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Talent Acquisition
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Budget & Finance
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Scheduling
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Studio Outreach
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Vendor Management
Franchise Development Process
01
Original Story
Whether your project is a Game, Animation, Film, or TV Show, we develop your IP's narrative, characters, and world to captivate audiences and capture attention in an original story.
02
Brand Expansion
We create brand expansions into different mediums to capture new audiences and deepen engagement with existing fans across additional revenue streams.
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Transmedia Ecosystem
We design transmedia ecosystems that immerse audiences. Each release acts as a new IP entry point that cross-promotes other brand expansions to drive growth across multiple mediums.
How we maximize the value of IP.
We bring 15+ years of experience developing franchises to a project, whether it's a Game, Animation, Film, TV Series, or Consumer Product. Here are some common topics we partner with companies on to unlock the full value of IP:
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• Creative - The most significant mistakes companies make when developing new IPs and creating brand expansions.
• Process - How calcified and siloed processes are costing you millions in lost revenue.
• Genre - How an IP can innovate on its genre and best use its medium to capture attention.
• Data - How your objectives and KPIs can determine your creative direction and influence what stories you tell.
• Fandom - How a single story can inspire a consumer to be a fan for life across multiple mediums.
Defining Success
Before starting a project, it's essential to define your success metrics.
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Do you want to increase your ARPU, reshape the demographic of your audience, lower the median age of your user base, or establish a presence in APAC?
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We collaborate with partners to set objectives and KPIs to ensure we're driving creative to accomplish the intended goals.
Workshops
We hold workshops on IP Development that apply to all entertainment mediums and brands. Contact us, and we can tailor something specifically for your organization's needs.
