Magnus Rex partners with studios, streamers, and companies to unlock the full value of IP.

We're an IP Development Studio that builds blockbuster entertainment franchises across Games, Animation, Film & TV, and beyond.

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Clients & Collaborators

The 4-Hour Problem

The average consumer has just 4 hours a day for entertainment. Their attention is split among endless options. How do you develop IP that captures their precious attention and builds brand loyalty?

We can help.

We Work Inside & Across
Different Industries

We create stories in Games, Film & TV, and Animation, then expand them across different mediums to build franchises that captivate audiences, inspire fandom, and drive growth.

Games

Animation, Film & TV

Comics

Toys & Consumer Products

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What We Do

Brand

Expansions

We expand IPs into new chapters and mediums.

Cross-Platform

Storytelling

We tell stories across Games,

Film & TV, Animation and beyond.

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Transmedia

Ecosystems

We develop ecosystems that

extend audience engagement time.

Featured Projects

Riot Games

League of Legends

Legends of Runeterra

Animated Film Anthology Series

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Riot Games

Empires of the Ascended

League of Legends

Legends of Runeterra

Animated Film

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Riot Games

Beyond the
Bandlewood

League of Legends

Legends of Runeterra

Animated Short Film Series

Explore project

All Projects

"In today’s era of fragmented attention spans, I saw the need for a studio that tells stories across various mediums—Games, Animation, Film, TV, and Comics—and then expands those stories into transmedia franchises that build lasting brand loyalty across multiple platforms."

Derick Tsai | Founder, CEO | Prev: Riot Games, Bungie, Disney

10 Keys to Great IPs