We build, translate & expand IP.

Magnus Rex develops blockbuster multi-platform franchises across Games, Animation, Film and TV, Comics, and other mediums.

We are passionate fans who combine the expertise of a consultancy and a production company, bridging the worlds of Entertainment, Business, Marketing, and Data Insights to create and expand global properties and brands.

10 Keys to Great IPs

What We Do

Strategy

We develop franchise strategy to build and grow your IP.

Setting Objectives & Goals
KPI Identification
Content Strategy
IP Management
Franchise Planning
Audience Journey
Go-To-Market Plans

Creative

We develop IPs that capture attention and drive engagement.

Developing & Rebooting IP
Brand Narrative
Story & Lore Development
Showrunner & Writer’s Room
Script Writing
Director
Executive Producer

Production

We ensure the implentation of Strategy and Creative.

Production Management
Workforce Planning
Talent Acquisition
Budget & Finance
Scheduling
Studio Outreach
Vendor Management

Franchise Development Process

Original Medium

Whether your project is a Game, Animation, Film, or TV Show, we develop your IP's narrative, characters, and world to captivate audiences and hook them emotionally in an original medium.

Brand Expansion

We create brand expansions into different mediums to capture new audiences and deepen engagement with existing fans across additional revenue streams.

Transmedia Ecosystem

We design transmedia ecosystems that immerse audiences. Each release acts as a new IP entry point that cross-promotes other brand expansions to drive growth across multiple mediums.

6 Stages of Franchise Lifecycle

Defining Success

Before starting a project, it's crucial to define your success metrics. Whether your goals are increasing ARPU, reshaping your audience demographic, or lowering the user base’s median age, we collaborate with partners to set clear objectives and KPIs, ensuring our creative work aligns with your target goals.

Audience Journey

We approach IPs as if they were people, shaping them into figures that audiences want to build relationships with—whether that's a wise mentor, a thrilling companion, or a mysterious stranger.

We meticulously map the audience journey, crafting accessible entry points and deepening emotional engagement across media to build genuine affinity. This in turn, drives metrics as fans naturally seek out more of what they love.

6 Stages of Franchise Lifecycle

10 Keys to Creating
Great Entertainment IPs

IP is the foundation that influences everything—from thrilling gameplay to immersive narratives in Film and TV, and even the success of marketing strategies.

By applying the 10 keys outlined here, we guide the development of IPs with compelling hooks and layers, ensuring they capture attention and foster long-term engagement.

10 Keys to Great IPs

Workshops

We hold workshops on IP Development that apply to all entertainment mediums and brands. Contact us, and we can tailor something specifically for your organization's needs.

10 Keys to Great IPs

A letter from the founder.

Who are you?

Hi! I'm Derick Tsai, an Executive, Producer, and Director with over 15 years of experience in developing intellectual properties at the intersection of Games, Animation, Film & TV, and other mediums.

What do you do?

I build and grow entertainment franchises.

My career highlights include serving as Senior Development Executive and Head of Transmedia at Bungie, and Director and Senior Producer at Riot Games. In these roles, I led franchise strategy, creative development, and production for iconic IPs like League of Legends and Destiny.

I've also contributed to the Strategy, Creative Direction, Narrative, and Marketing for major franchises and brands such as Spider-Man, The Incredible Hulk, God of War, The Da Vinci Code Series, Tomb Raider, The Nightmare Before Christmas, and Nike Hyperwarm.

Why Magnus Rex?

I founded Magnus Rex out of my passion for telling stories across various mediums. One of my core beliefs is that IPs can be expanded into new formats that reveal fresh aspects of the story while preserving the essence of the property.

In today’s era of fragmented attention spans, I saw the need for a studio that tells stories across various mediums—Games, Animation, Film, TV, and Comics—and then expands those stories into transmedia franchises that build lasting brand loyalty across multiple platforms.

Ultimately, I’m driven to tell stories that matter. IPs can act as vessels to convey deep wisdom, and franchises create opportunities to form enduring connections with audiences across different platforms.

If this resonates with you, we'd love to discuss your project.

Drop us a line on our contact page.

Thanks for the time!

Derick Tsai

Founder, CEO

Clients & Collaborators