Overview

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As Sr. Development Executive and Head of Transmedia at Bungie, our founder, Derick Tsai, launched the Transmedia program and built the team to adapt Destiny into Animation, Film, TV, and other mediums.

 

He also contributed to the mythology, IP architecture and transmedia franchise strategy for the Destiny Universe, creating a cohesive experience that would resonate with a younger, more diverse global audience.

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About

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Derick led the creative expansion of Destiny, balancing IP integrity with accessibility for new fans. He emphasized Destiny’s unique blend of Sci-Fi and Fantasy—focusing on the pillars of Military Action, Cerebral Sci-Fi, the Cosmic Unknown, Space Magic, and Team-Based Combat, giving Destiny a distinct identity in the crowded action blockbuster genre.

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Derick conducted a large-scale brand and data study with Parrot Analytics that identified the most effective mediums for reaching target demographics for the ongoing blockbuster franchise.

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He also forged key relationships with top talent agencies, producers, and studios, positioning Destiny for future growth across Film, TV, Animation, and beyond.