Overview

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Legends of Runeterra marked the first major brand expansion for the League of Legends IP. As Director and Senior Producer at Riot Games, our founder, Derick Tsai, played a key role in adapting this collectible card game into an animated film anthology series, promoting the project while expanding the franchise.

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About

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We focused on the attributes of Heart, Humor, and Heroics to give Legends of Runeterra its own charm and whimsy, distinct from the more action-driven League of Legends.

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We collaborated with renowned studios like UNIT IMAGE and Sun Creature as well as talent from Studio Ghibli and Star Trek to spotlighted popular Champions and key locales in Runeterra, engaging new audiences and reigniting existing fan passion.

 

This strategy drove nine figures in gross revenue, expanded League of Legends into a new genre, and earned Legends of Runeterra Apple's Game of the Year, with industry-wide recognition on Polygon and Animation World Network.