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Nike

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NikeFuel Missions
Nike Hyperwarm

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Animated Film

Game

Nike+ Fuel Band

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Credits

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Overview

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NikeFuel Missions is an immersive content ecosystem designed to launch Nike's Hyperwarm apparel and footwear in tandem with the Nike+ FuelBand.

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About

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We worked with Conscious Minds to craft a unified narrative across diverse platforms: consumer products, a game, and an animated film by directors, Logan.

 

To tackle this, we did creative development on the NikeFuel Missions game, where players’ avatars used Nike Hyperwarm gear and were powered by the daily activity data from their Nike+ FuelBand.

 

By ensuring narrative and visual consistency across all touchpoints, we helped drive a 10% increase in Nike's revenue, reaching $30.6 billion in 2015.

Trailers

Ecosystem

nike

Credits

Agency: Conscious Minds

Director: Logan

Animation: Logan

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