Nike

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NikeFuel Missions
Nike Hyperwarm

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Animated Film

Game

Nike+ Fuel Band

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Credits

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About

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NikeFuel Missions is an immersive content ecosystem designed to launch Nike's Hyperwarm apparel and footwear alongside the Nike+ FuelBand.

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We worked with Conscious Minds to craft a unified narrative across diverse platforms—consumer products, a game, and an animated film directed by Logan.

 

We developed the creative direction for the NikeFuel Missions game, where players’ avatars used Nike Hyperwarm gear powered by daily activity data from their Nike+ FuelBand.

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By ensuring narrative and visual consistency, we helped drive a 10% increase in Nike's revenue to $30.6 billion in 2015.