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Riot Games

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League of Legends

A Hero Awakens

Lunar New Year Event

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Animated Film

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Credits

Overview

 

A Hero Awakens is a 3D animated short film set in modern China, created to promote the League of Legends premium Porcelain skin line for Riot's Lunar New Year event.

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About

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The challenge was blending classic Chinese aesthetics with modern flair. We teamed up with BigBigSun, a top Chinese animation studio, to tell the story of Ezreal, a fan-favorite Champion who discovers a magical artifact in China.

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Inspired by The Mummy, the film delivers high adventure and excitement, becoming the centerpiece of a multimedia campaign that generated over $100 million in sales for the epic event.

Film

Keyframes

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Credits

Agency: Riot Games GMC

Director: Jeremy Thompson

Animation: BigBigSun

Art: Riot Games, BigBigSun

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