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Overview
A Hero Awakens is a 3D animated short film set in modern China, created to promote the League of Legends premium Porcelain skin line for Riot's Lunar New Year event.
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About
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The challenge was blending classic Chinese aesthetics with modern flair. We teamed up with BigBigSun, a top Chinese animation studio, to tell the story of Ezreal, a fan-favorite Champion who discovers a magical artifact in China.
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Inspired by The Mummy, the film delivers high adventure and excitement, becoming the centerpiece of a multimedia campaign that generated over $100 million in sales for the epic event.
Film
Keyframes
aha
Credits
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